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Paradise Found


Sun-drenched beaches, endless palm trees and an ocean of crystal clear water – the very essence of a fantasy. It’s an idea so far removed from the to-do lists and Oyster card journeys that dictate our stressful daily lives that I didn’t dare imagine that such a place could truly exist… how wrong I was. For […]

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The Art of Flowers


For me, a happy home begins with an abundance of flowers. Which is exactly why I like to give them as gifts – nothing brightens someone’s day quite like beautiful blooms. But who wants a bunch that look like they’ve come from a petrol station? I like to give my flowers a personal touch. This bouquet, rather glamorously, started life […]

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Connect

It’s What You Say, Not How Much You Say


When you visit a gallery, you are overloaded with visual stimulus. Sometimes, you can feel what emotion or event the artist was trying to portray. But often it’s not long before you search for those little information cards to help you decipher the meaning. And that’s exactly what copy does with design – give context. […]

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Initial Notes on London Life


I don’t have many superstitions but I am willing to admit (however embarrassing) that I think white feathers in unexpected places are lucky. So when I arrived at my new house in London and saw a single white feather on the bathroom floor… I took it as a good sign. But my real ‘welcome to London’ moment […]

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Retail

The Challenge of Multichannel


In 2014, it’s now fairly rare to find a retailer who isn’t a multichannel one. Having an increasing number of exciting new channels may create a variety of opportunities to reach consumers, but it also presents a number of challenges. Christmas 2013 taught us that retailers who excel in e-commerce and digital are increasingly outperforming […]

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Beauty

Finding Sanctuary


Life is full of firsts, and on a recent winter’s day I had my first ever spa experience. Walking through the bustling streets of Covent Garden, I wondered how anywhere in the heart of London could possibly be tranquil. How I was wrong. On Floral Street, just moments away from Covent Garden tube station, lies […]

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email

How To Write An E-mail


How many e-mails do you get a day? Actually, the question really is how many do you open a day? Chances are only the ones that you have to, that could save you money or might make you laugh. That’s why creating engaging e-mails is an increasingly tricky part of a brand’s communications . People […]

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travel

Three Days in Paris


Everyone has a place they spend their whole life wanting to visit, for me that was Paris. So what better excuse than a birthday to book an impromptu visit to the City of Lights.  Setting off from a freezing and drizzly London before sunrise, we seemed to sleepwalk our way onto the Eurostar at St.Pancras; it felt […]

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NYFW Gets Snapchatting


It was only a matter of time before companies started seeing the potential in using Snapchat for exclusive teasers and sneak peaks and what better place to experiment with the app’s potential than at New York Fashion Week. Fashion designer Rebecca Minkoff used Snapchat before her show on Friday to gave fans an exclusive look at 5 out […]

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Beauty

Why There’s Power in Beauty


And not in the way you think. Whilst being beautiful undoubtedly must have advantages, what’s even more beautiful is the potential of a product to create change. The beauty industry is often lampooned for being shallow, for thriving on our insecurities and exploiting our desires. On a global scale, the industry is criticised for profiteering […]

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