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Styled by Stylist


Confession time – secretly I’ve always wanted to be a model. Which is all good, except for the part where I don’t look like one. And well, I’m obviously not model proportions either. So I put that little fantasy to the back of my mind, occasionally indulging in what being in my favourite magazine would […]

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Five Questions Copywriters Are Always Asked


1. What do you actually do? This one usually comes up over Christmas dinner. Or on a date. Or any time you meet anyone who doesn’t work in your industry. If there’s a designer nearby they’ll usually chip in at this point with “they do the words, I do the pictures”. Which pretty much sums it up […]

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A Slice of the Big Apple


Of places I’ve always wanted to go, New York was just… never really one of them. But when life presents you an opportunity, I’m of the belief that you should never turn it down. (There are exceptions to that rule of course.) Last summer one of my dearest friends offered me the chance to go visit her in Manhattan. So […]

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Paradise Found


Sun-drenched beaches, endless palm trees and an ocean of crystal clear water – the very essence of a fantasy. It’s an idea so far removed from the to-do lists and Oyster card journeys that dictate our stressful daily lives that I didn’t dare imagine that such a place could truly exist… how wrong I was. For […]

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The Art of Flowers


For me, a happy home begins with an abundance of flowers. Which is exactly why I like to give them as gifts – nothing brightens someone’s day quite like beautiful blooms. But who wants a bunch that look like they’ve come from a petrol station? I like to give my flowers a personal touch. This bouquet, rather glamorously, started life […]

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It’s What You Say, Not How Much You Say


When you visit a gallery, you are overloaded with visual stimulus. Sometimes, you can feel what emotion or event the artist was trying to portray. But often it’s not long before you search for those little information cards to help you decipher the meaning. And that’s exactly what copy does with design – give context. […]

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Initial Notes on London Life


I don’t have many superstitions but I am willing to admit (however embarrassing) that I think white feathers in unexpected places are lucky. So when I arrived at my new house in London and saw a single white feather on the bathroom floor… I took it as a good sign. But my real ‘welcome to London’ moment […]

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Retail

The Challenge of Multichannel


In 2014, it’s now fairly rare to find a retailer who isn’t a multichannel one. Having an increasing number of exciting new channels may create a variety of opportunities to reach consumers, but it also presents a number of challenges. Christmas 2013 taught us that retailers who excel in e-commerce and digital are increasingly outperforming […]

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Beauty

Finding Sanctuary


Life is full of firsts, and on a recent winter’s day I had my first ever spa experience. Walking through the bustling streets of Covent Garden, I wondered how anywhere in the heart of London could possibly be tranquil. How I was wrong. On Floral Street, just moments away from Covent Garden tube station, lies […]

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email

How To Write An E-mail


How many e-mails do you get a day? Actually, the question really is how many do you open a day? Chances are only the ones that you have to, that could save you money or might make you laugh. That’s why creating engaging e-mails is an increasingly tricky part of a brand’s communications . People […]

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