Hey there,

My name is Aimee and I’m a senior copywriter and strategist with over seven years of experience both agency and client-side. My speciality is working with fashion, beauty, luxury, lifestyle, travel and wellness brands.








From developing the concept through to tailoring messaging to different channels, working with designers to create impactful campaigns is one of the most creatively rewarding processes. 



                                                                  Finding fresh angles across fashion and beauty stories has shaped a lot of my career (and led to a one-time hand modelling experience). You can read a few examples of the work I’ve written below.

5 of the best SS19 co-ords

ASOS Insiders do brights

Five of the best vacation essentials

Hyped skincare ingredients, tried and tested 

7 bedtime beauty buys