Why I love lipstick

If confidence could be captured, I’m pretty sure it’d come in lipstick form. Interview? Lipstick. Power brunch? Lipstick. Night out?… you see where I’m going with this.

There’s just something about putting a standout shade on your lips that makes you feel like you can do annnything. And who doesn’t want to feel unstoppable sometimes?

I love it when exciting post arrives, so I pretty much did a happy dance when I got a package filled with a cruelty-free and colour full new range. My friends at AINSEL have just launched an amazing new line of lippies, so I was super excited to try them out. Play time started with The Yoga Brush, a genius flexible tool that helps give you perfect application. After some experimenting I quickly fell head over heels for Plissé. It’s a vivid fuchsia that feels just as appropriate for a presentation at work as for Prosecco with your favourite girls.

Inspired by fashion, these hand-crafted, small-batch products made in London are about to be your outfit’s best new accessory. They’ve got my kiss of approval  – literally.

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Aimee

London-based fashion & beauty editor

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